Good Web Design & SEO

Let`s look at some tell-tale indicators of great web design and what differentiates it from not-so-great web design so that you know what`s what and who`s who.

What Constitutes Successful Web Design?

Good web design isn`t a matter of taste. When it comes to other forms of design, such as illustration or sticker design, what constitutes “right” is a matter of personal preference. However, the distinction between “good” and “bad” web design is far more straightforward. A well-designed website is one that perfectly recreates the experience you want your visitors to have. A website that converts is a website that works. The term “convert” refers to persuading a user to take a particular action. For example, your website has made a conversion when a user completes an operation that your website has set up for them. Conversions include subscribing to a newsletter, making a purchase, building an account, or accessing additional content on a website.

To facilitate conversions, successful web design combines a few different elements. There are some of them:

• First, negative space is cleverly used.
• Choices for the consumer are clearly presented Evident, direct calls to action.
• There are few distractions, and the design process is well-planned.
• Responsive style
• Fonts that are the right size and obey a hierarchy
• Relevant, high-quality content and photos that spark the interest of your readers
• Each page contains an appropriate balance of text and images.

Any design decision you make will have an impact on the usability and conversion rate of your website. They`re all there. Think again if you don`t believe aesthetic design decisions affect conversions. Your website needs to be appealing, particularly to potential users, so find out what style will appeal to them. Invest in photographs that are eye-catching and consistent with your brand. Avoid using obvious stock photography. The trick to a good website design is to stay true to your brand. And the most beautiful website would be useless if it does not correspond to your brand.

Other components of a successful web design include:

• Buttons
• Fonts
• Color palette
• The visual balance between your images and copy on each page

Of course, good web design is more than just functional. Visitors prefer websites that are entertaining and match the brand`s aesthetics. Combining an on-brand, engaging look with design elements that convert is how you win at web design. Good web design is important for SEO purposes as well.